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Property search website Zoopla hit by newcomer’s launch

When rival property search website OnTheMarket was launched by a consortium consisting of large estate agents including Savills, Chestertons and Douglas & Gordon, it impacted on the two other websites but it seems only in the short term. However many agents are returning to Zoopla and they have reported a 14pc annual increase in the number of monthly visitors.

Rightmove is the largest and it was not affected as badly, but Zoopla do offer some useful tools at their website such as searching for a new house by commute time, very useful for South East England and many other areas.

Another factor that has affected Zoopla is the condition by the newcomer OnTheMarket (OTM) that agents signing with them could only upload their houses for sale with one or the other of the two, Rightmove, or Zoopla. This policy has triggered an 11pc fall in clients for Zoopla over the last year from 18,999 to 16,967.

This rule has affected Zoopla more than Rightmove, the majority of agents sticking with them, rather than Zoopla. However Zoopla is still showing only 10.3% fewer listings that it did before the launch of OTM, the gulf between them is considerable when you consider that OTM averaged 14,000 hits in a day compared to 1.4 million.

There have been some adverse comments in connection with OTM from one person who used the site he said “What an utter mess of a site, difficult to navigate and then came up with listings that did not match my search, will just stick to the other two in future. We have to say that having looked at the site we cannot entirely agree with those comments.

So is there room for three houses for sale websites, or will the industry want to keep a tight hold of the market?

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