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Buyers snap up 130 flats sold “off plan” in former BBC Television Centre

Completed in 1960 and at the time it was a “state of the art” television complex, where shows such as Blue Peter, Top Gear and Dr Who were made, is being redeveloped and it has proved to be a magnet for Londoners anxious to live in the Shepherds Bush area.

Already more than 130 of the flats have been snapped up and this is six months before they are officially put up for sale! The homes in the grade 11 listed building will not be ready for occupation until 2017, but this has not put buyers off and it is not as though the apartments are particularly cheap, but this is of course London. The homes start at around £500,000 for a studio apartment, up to about £7 million for a penthouse.

The homes are being offered first to Londoners before being marketed to investors in Hong Kong, Singapore and Malaysia, but it is hard to see that any will be still available if the scramble continues. Even so the response has taken the developers Stanhope by surprise, the enterprise is being backed by Japan’s Mitsui Fudosan and Canada’s Alberta Investment Management Corporation, who paid a reported £200 million in 2012 for the complex.

The former Television Centre will have office space, a Soho House hotel and members club, gym, restaurants, an independent cinema and shops and this is part of a huge £7 billion regeneration of the White City area. London Mayor Boris Johnson is delighted with the success of the scheme so far and said: “It’s vital people can purchase property near their places of work and I commend Stanhope, Mitsui Fudosan and AIMCo for rightly offering homes to Londoners first.” His comments were echoed by David Camp, chief executive of Stanhope who said: “We are delighted Londoners have bought into our vision for Television Centre to be a vibrant and dynamic community.”

The sales of the properties clearly demonstrate the demand and need for homes, particularly in the London and South East areas.

Picture: BasPhoto /



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